World’s largest, most lavish Starbucks opens in Shanghai

World’s largest, most lavish Starbucks opens in Shanghai

shanghai news,Starbucks once made waves with the indulgent sizes of some of its drinks, such as the Trenta, which contains a staggering 31 ounces of joe. Now, as part of the company’s aggressive expansion in China, the Seattle-based coffee retailer opened its largest store in the world: a nearly 30,000-square-foot compound that does much more than simply serve coffee.

The new Starbucks Reserve Roastery, which opened Tuesday in Shanghai, is the first non-U.S. location of a new series of shops designed to offer a more “immersive” experience for coffee lovers, according to Starbucks. The first such roastery, which opened in Seattle in 2014, is about half its size, CNN reported.

The Shanghai location is the world’s largest Starbucks. It includes three coffee bars, one of which clocks in at 88 feet long — the chain’s longest to date. The coffee bars will serve brews made from beans grown in China’s Pu’er in Yunnan Province, USA Today reported. A two-story, 40-ton copper cask towers over the store, refilling the coffee bars’ various silos.As a nod to the local beverage of choice, it also includes a tea bar made from 3-D printed materials, and an in-house bakery employing more than 30 Chinese bakers and chefs, the company stated.The experience seems curated to keep people milling about the store. It is the first Starbucks location to integrate augmented reality, which refers to technology that combines real-world surroundings with tech, in this case the customers’ smartphones. They can point their phones at various spots around the cavernous room to learn about the coffee-brewing process.

China might seem like an odd place to open the world’s biggest and arguably most flashy Starbucks, given the country’s traditional warm beverage has long been tea, not coffee. And, in fact, Starbucks chief executive Howard Schultz said the company struggled when it opened its first store in China in 1999.We had to educate and teach many Chinese about what coffee was — the coffee ritual, what a latte was,” Schultz told CNN. “So in the early years, we did not make money.”

But now, the company is expanding in China faster than frothed milk. Since 2016, it has been on pace to open an average of one new store there every day for five years, CNN reported. In 2021, the company plans to have almost 5,000 stores across the country. For comparison, there were more than 11,100 Starbucks in America in 2012.

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