GD Topic II : Social Responsibility of Corporate Community
SHOULD CORPORATE COMMUNITY HAVE SOCIAL RESPONSIBILITY ?
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shahid
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This research was supported by grants from the Georgia State University Marketing Department and the Robinson College of Business. The authors also wish to thank Beverly Wright and Anita Whiting for their research assistance.................
This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). Results from a national sample of adults indicate that corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental domain corporate social responsibility affected purchase intent more strongly than price did...........
h.
The land acquisition by TCS made several people homeless....if it aquires the The topic is quite apt in the modern context.In this competitive world where there is overload of competition at the corporate level,social responsibility of corporate is the key poin that is needed to be discussed.
However, it is well said that everything is fair in war and love.The competition at the corporate level is cut-throat & the main mottto of business is profit.So manufacturers often indulge in adultration of goods,degrading of quality,false and attractive advertisements in order to gain more & more profit.They dont even think of the hazards their actions are likely to produce on the society.
The social responsibility should be ingrained in the corporates.It varies from one corporate to the other,but the building of loyality in the eyes of society is pivotal in the empowerment of organisation.Once such a trust is breached,corporates are outcasted from the society.So,whenever a promise is made it must be fulfilled.
Take the example of Ratan Tata,he made a promise for bringing the peoples car 4 years ago and he fulfilled it and is still keeping it when inflation rate is so higland then to perform the social responsibility it can also help in the rehabilitaion of people living there....However it is well said by Tata & i also agree that social responsibility should not only be considered at corporate level but to be considered for all sections of society......
h.
The land acquisition by TCS made several people homeless....if it aquires the The topic is quite apt in the modern context.In this competitive world where there is overload of competition at the corporate level,social responsibility of corporate is the key poin that is needed to be discussed.
However, it is well said that everything is fair in war and love.The competition at the corporate level is cut-throat & the main mottto of business is profit.So manufacturers often indulge in adultration of goods,degrading of quality,false and attractive advertisements in order to gain more & more profit.They dont even think of the hazards their actions are likely to produce on the society.
The social responsibility should be ingrained in the corporates.It varies from one corporate to the other,but the building of loyality in the eyes of society is pivotal in the empowerment of organisation.Once such a trust is breached,corporates are outcasted from the society.So,whenever a promise is made it must be fulfilled.
Take the example of Ratan Tata,he made a promise for bringing the peoples car 4 years ago and he fulfilled it and is still keeping it when inflation rate is so higland then to perform the social responsibility it can also help in the rehabilitaion of people living there....However it is well said by Tata & i also agree that social responsibility should not only be considered at corporate level but to be considered for all sections of society......
The proponents of this perspective are the new generation of corporations and the new-economy entrepreneurs who created a tremendous amount of wealth in a relatively short span of time. They recognise the fact that social and environmental stability and sustainability are two important prerequisites for the sustainability of the market in the long run. They also recognise the fact that increasing poverty can lead to social and political instability. Such socio-political instability can, in turn, be detrimental to business, which operates from a variety of socio-political and cultural backgrounds.
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