1. The test comprises of 20 questions. You should complete the test within 15 minutes.
2. There is only one correct answer to each question.
3. All questions carry four marks each.
4. Each wrong answer will attract a penalty of one mark.

1. What famous sub-brand of Sony is so generic to its category that the Oxford English Dictionary included the word in its 1986 edition?

  • a. Viao
  • b. Walkman
  • c. Bravio
  • d. iPod
  • e.Not Attempted

2. Who was the only British prime minister to be assassinated? The assassinator was John Bellingham?

  • a. Percy Perry
  • b. Spendthrift Perkins
  • c. Spencer Percival
  • d. Harold Macmillan
  • e.Not Attempted

3. Whom did Bruce Barton’s book, The Man Nobody Knows portray as a salesman?

  • a. Mahatma Gandhi
  • b. Steve Ballmer
  • c. Steve Jobs
  • d. Jesus Christ
  • e.Not Attempted

4. Who helped JRD TATA found the TATA airlines?

  • a. Nevill Vincent
  • b. Sir Dorab Tata
  • c. Henry Nestle
  • d. Jawarharlal Nehru
  • e.Not Attempted

5. Which automobile brand has the base line 'Refined aggression'

  • a. Fiat Siena
  • b. Ford Mondeo
  • c. Hyundai Accent
  • d. Opel Astra
  • e.Not Attempted

6. The Imperial Agriculture Institute is in ___________ ?

  • a. Karnataka
  • b. Bihar
  • c. Andhra Pradesh
  • d. Tamil Nadu
  • e.Not Attempted

7. In the world of branding, what is ‘The Perception Gap’?

  • a. The difference between the brand’s retail and wholesale prices
  • b. The difference between the brand’s pre and post budget prices
  • c. The difference between actual value of the brand and its customer goodwill
  • d. The difference between brand identity and brand image
  • e.Not Attempted

8. Which author wrote Shout At The Devil?

  • a. John Grisham
  • b. Wilbur Smith
  • c. Bryce Courtney
  • d. Joseph banks
  • e.Not Attempted

9. Which company has recently advertised itself as the 'World's seventh largest and India's No.1 telecommunications company'?

  • a. Bharti Cellular
  • b. Tata Teleservices
  • c. VSNL
  • d. BSNL
  • e.Not Attempted

10. 'The most highly acclaimed radio in the US is now available in India' is the base line of

  • a. SONY
  • c. BOSE
  • d. AIWA
  • e.Not Attempted

11. In which year did France become a Republic ?

  • a. 1804
  • b. 1792
  • c. 1787
  • d. 1805
  • e.Not Attempted

12. According to advertising guru David Ogilvy, which is “the only really dishonest kind of advertising”?

  • a. Charity advertising
  • b. Educational advertising
  • c. Political advertising
  • d. Legal services advertising
  • e.Not Attempted

13. Which famous business group owns the Tantex brand of undergarments, which are particularly popular in South India?

  • a. TVS group
  • b. TTK group
  • c. UB group
  • d. Color Plus
  • e.Not Attempted

14. When did the first world war end?

  • a. 1914
  • b. 1917
  • c. 1918
  • d. 1919
  • e.Not Attempted

15. Why Formica is called Formica?

  • a. From ‘for mica’, that is, a substitute for mica
  • b. Formic acid is a key raw material used in its manufacture
  • c. It is an abridged name for formidable clay
  • d. From its readiness to take any form while wet
  • e. Not Attempted

16. The ‘Inquilab Zindabad’ slogan was coined by ________________?

  • a. S. C. Bose
  • b. Bhagat Singh
  • c. Chandra Shekhar Azad
  • d. Iqbal
  • e.Not Attempted

17. Which famous multinational consulting firm is set to change its name to Monday?

  • a. Deloitte Consulting
  • b. KPMG
  • c. Andersen Consulting
  • d. PricewaterhouseCoopers Consulting
  • e.Not Attempted

18. Which Indian state has the largest concentration of carpet weaving in the country, with 90% of the production and 75% of the weavers?

  • a. Jammu & Kashmir
  • b. Uttar Pradesh
  • c. Tamil Nadu
  • d. Himachal Pradesh
  • e.Not Attempted

19. The central institute of Fisheries Education is located at ___________ ?

  • a. Mumbai
  • b. Chennai
  • c. Goa
  • d. Cochin
  • e.Not Attempted

20. Which Indian corporate group currently owns and runs the operations of the international magazine Reader's Digest?

  • a. RPG group
  • b. Bennett Coleman & Co
  • c. The Tata group
  • d. Living Media
  • e.Not Attempted

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